Role:
Creative Project Manager

Tools Used:
Slack, Trello, Adobe Suite

Summary:
Meta Forest Society is a collection of 3,636 elf-themed NFTs designed to empower women farmers. We were tasked with creating key visuals and branding assets to capture the magical, empowering essence of the project while ensuring its message of social impact and sustainability was communicated effectively.

Methodology Used:
Agile approach with Trello to manage tasks, ensuring clear communication and timely execution of design assets. Regular reviews and updates helped align creative output with MFS’s objectives and campaign deadlines.

Key Responsibilities:

• Led the creation of branding assets and digital visuals for Meta Forest Society.

• Developed promotional materials that conveyed the project’s mission to empower women farmers.

• Worked closely with the MFS team to ensure the visuals aligned with the NFT project’s core values and storytelling.

• Managed the project timeline to ensure assets were delivered on time for a successful campaign launch.

Challenge & Solutions:
The challenge was creating compelling visuals that captured both the magical nature of the NFTs and the empowering social mission behind them. We used vibrant, whimsical designs and integrated storytelling elements to enhance the immersive experience, ensuring it resonated with the target audience.

Results:

• Successfully established a strong visual identity for Meta Forest Society, blending fantasy and social impact.

• Delivered engaging digital assets and promotional materials that helped the project gain traction during the launch.

• Contributed to a successful NFT project that fostered community involvement and supported women farmers.