Role:
Creative Project Manager

Tools Used:
Slack, Trello, Canva, Notion

Summary:
Kalir is a logistics company offering reliable, worry-free global shipping to Indonesia. As Project Manager, I led the development and execution of their social media strategy to reinforce Kalir’s core values: transparency, reliability, and customer-centric service. The goal was to increase brand awareness and build trust through consistent, value-driven content.

Methodology Used:
Kanban-based Agile approach using Trello to manage task flow across stages: To Do, In Progress, Review, Completed. Regular internal check-ins and monthly evaluations ensured alignment on content quality and performance.

Key Responsibilities:

• Managed a creative team of designers and writers in producing engaging, on-brand content.

• Coordinated the content calendar and publishing schedule based on campaign priorities and business goals.

• Reviewed and refined content to ensure alignment with Kalir’s tone and messaging.

• Facilitated client communication, feedback loops, and delivery timelines.

Challenge & Solutions:
The challenge was establishing Kalir’s brand voice from scratch in a competitive logistics space while ensuring consistency across platforms. I solved this by crafting a content strategy rooted in clarity and trust, emphasizing Kalir’s differentiators through easy-to-digest visuals and informative captions.

Results:

• Developed a consistent social media presence that communicated Kalir’s key selling points.

• Strengthened brand trust and customer engagement across platforms.

• Enabled a smoother client-content team workflow, reducing revision rounds and improving turnaround time.