Role:
Creative Project Manager

Tools Used:
Slack, Trello, Canva, Instagram, Facebook

Summary:
Dwicitra Property, a real estate developer, needed to establish a strong digital presence to engage with potential clients. As Project Manager, I led the creation of their social media accounts and continuously curated content that resonated with their target audience, building brand awareness and promoting their property offerings.

Methodology Used:
Kanban-style Agile approach, using Trello to track tasks through stages (To Do, In Progress, Review, Completed). The content calendar was maintained for timely and strategic posting, with monthly evaluations to assess engagement and optimize future content.

Key Responsibilities:

• Set up and launched social media accounts on Instagram and Facebook.

• Coordinated content creation, curation, and publishing aligned with marketing goals.

• Ensured consistency in visuals and messaging that reflected the brand's values and aesthetic.

• Managed client communication and feedback to refine content and strategy.

Challenge & Solutions:
The challenge was creating compelling content for a new brand in the real estate market while establishing trust and engagement. I addressed this by focusing on high-quality visuals, educational posts about the property market, and user-generated content to build credibility and foster community interaction.

Results:

• Successfully launched and managed social media accounts with consistent growth in followers.

• Increased engagement with potential buyers through informative posts and property showcases.

• Established a recognizable brand presence on Instagram and Facebook.