Role:
Creative Project Manager

Tools Used:
Slack, Trello, Canva, Adobe Suite, Google Workspace

Summary:
Hacktiv8 sought to elevate their business operations without increasing headcount. The challenge was scaling their marketing collateral production while maintaining design consistency. I worked closely with their team to implement a structured design system, ensuring efficiency and brand consistency across their marketing efforts.

Methodology Used:
Agile methodology with Trello for tracking and prioritizing design tasks, ensuring timely completion and iterative improvements on design guidelines.

Key Responsibilities:

• Developed and implemented a design system that streamlined Hacktiv8's marketing materials.

• Coordinated with the internal team to ensure that designs were consistent, clear, and aligned with brand identity.

• Managed the design process for various marketing assets, ensuring efficiency and quality.

• Provided ongoing design support and feedback to maintain brand integrity across all channels.

Challenge & Solutions:
The challenge was the increasing demand for design materials while the internal team lacked a consistent design system. The solution involved creating and implementing a comprehensive design system that ensured all assets adhered to brand guidelines and maintained visual consistency, improving efficiency and reducing confusion.

Results:

• Successfully streamlined the design process, ensuring timely delivery of marketing materials.

• Reduced brand confusion and increased visual clarity across marketing channels.

• Enabled Hacktiv8 to focus on delivering high-quality work while optimizing marketing efforts.