Role:
Creative Project Manager

Tools Used:
Slack, Trello, Canva, Adobe Suite, Google Workspace

Summary:
Lifepack is transforming the pharmacy experience by enabling users to conveniently purchase medications through their mobile phones. I was tasked with developing a range of digital assets that effectively communicated their message while promoting their platform’s accessibility and health benefits.

Methodology Used:
Agile methodology with Trello, ensuring iterative feedback loops with Lifepack’s marketing team and timely delivery of creative assets.

Key Responsibilities:

• Designed static and motion-based social media posts, website banners, and other digital assets for Lifepack.

• Worked closely with the team to ensure that health education and product benefits were communicated in a clear and engaging way.

• Maintained consistency across all designs while aligning with Lifepack's brand identity and marketing goals.

Challenge & Solutions:
The challenge was to balance education with user engagement while simplifying the process of understanding Lifepack’s digital platform. The solution involved creating visually appealing designs that effectively conveyed key messages and ensured accessibility.

Results:

• Strengthened Lifepack’s brand identity and online presence through impactful designs.

• Increased user engagement by communicating health information in an accessible, visually appealing manner.

• Successfully promoted Lifepack’s digital pharmacy services across multiple channels.